Tackling Social Media Marketing? Here’s Why You Need Professional Help in 2017
Social media marketing sounds simple. After all, all you really need to do is post a few times to Facebook and interact with some customers on Twitter to really get the name out there about your business, right?
Actually, not really.
“If you build it, they will come,” is a great slogan for a baseball movie, but it doesn’t work for online marketing efforts. It takes time and work to successfully oversee and manage a social media campaign. Social marketing is actually quite complex, and simple mistakes could ruin your branding efforts. To take the complexity out of it, and free you to spend time doing what you do best for your business, you need to hire a professional. Here are six reasons why it makes sense to use a pro when you’re tackling the complex job of managing your social media.
1.You Don’t Have the Time
Sure, your life may be dedicated to your business, but if you really stop and take a look, the reality is that you don’t have time to run a social media campaign the way it needs to be run. To manage a social media campaign, you will need to:
- Be able to manage as many as 10 different accounts on 10 different platforms
- Monitor and control customer service on those platforms
- Coordinate your efforts with other branding and marketing departments to ensure a consistent message
- Manage relationships with customers on the networks
- Keep up with posting to networks and following the development of networks
- Cultivate user-generated content on networks
- Find, contact and work with social influencers
- Learn and utilize the different paid social advertisements
And the list goes on. As you can see, this can be quite time-consuming, and when you’re running a busy business, you don’t have time for all of this. Outsourcing gives you back the time you need for other aspects of marketing and running your company.
Maybe you’re thinking that you can handle all of this. Well, what happens when you get sick or have a week where you must dedicate all of your time to another aspect of running your business? Neglecting your social media for any length of time will cause damage to the work you’ve put in. hiring a company means you’ll have more than one individual managing your accounts, so you won’t go down completely should someone get sick or need some time away.
2. Social Media Marketing Companies Love What They Do!
When you have passion for something, it shows. Professionals in social media have a passion for the power of social media platforms. This passion translates into targeted, interactive and engaging campaigns. This means your company’s posts will be both effective and fun! This can create a positive vibe and buzz about your business, and without a huge learning curve on your part. When your work is fun, it shows, and professional social media companies find social media to be quite fun.
3. You Need Strategic, Effective Planning
Entering social media without a plan is like going to the grocery store without a list. Sure, you’ll end up with some things in your cart that might make a meal, but you will absolutely head home without a key ingredient. The same is true for your campaigns. Without a plan, something will fall short, and you won’t see the type of success you want. A plan is exactly what you get when you choose a pro for the job.
Anyone can post to social media. Anyone can post on a regular basis. Only someone who understands the ins and outs of social media and how it relates to branding and marketing can create strategic, effective plans. That’s a key benefit to hiring a social media manager.
Social media may seem new to you, but it’s not a new phenomenon, and social media consultants have been watching long enough to have mastered what works and what doesn’t. They’ll bring that knowledge to your campaigns to create strategic plans that are effective and constantly changed and tested to ensure they are working exactly as they should.
4. Social Media Professionals Understand People And Platforms
Managing social media is not just about understanding the platforms you’re using. It’s also about understanding the people who utilize those platforms and what they want to see and use. A professional team of social media experts will understand what people want to see on the different networks you might wish to use to advertise your business. This, in turn, will help your campaigns more effectively reach your target audience, because the campaigns will be targeted to the user’s preferences on the different media platforms.
5. You Need Consistency
Ask any marketing professional what one of the top keys to success for a marketing campaign is, and chances are they will say consistency. Consistency is critical to ensuring your brand is seen as it should be across marketing platforms. It’s also vital to ensuring your customers are not confused by conflicting messages on various platforms.
Consistency comes in many forms on social media. Consistency in posting, consistency in tone, consistency in the message you are trying to get across – all of these add up to keeping your brand’s image cohesive and connected. Working with a social media professional who can manage all of your social media platforms for you can help ensure this level of consistency.
6. Working with a Pro Ensures a Better Return on Investment
Finally, working with a professional to manage your social media marketing goals will ensure a good return on investment. These professionals know what works and what doesn’t, will work hard to keep your campaigns active and engaging, and will provide a platform for you to engage with customers. This all means a higher return on investment for the time and money you are putting into your social campaigns. A greater ROI means more money in your pocket, just from hiring a pro that knows his stuff!
Are you ready to get started? Make 2017 the year that you get serious about your social media marketing by hiring a professional. With a greater ROI and more time to focus on other areas of your business, this could be one of the best business decisions you make in the coming year.