Please, get a social strategy. My feed thanks you!
I’m sorry to be this blunt, but it’s time. It gets exhausting to see businesses think that posting videos and pictures of their products is a good social strategy. Filling my feed with pictures and alerting me of yet another reason to buy your product, doesn’t turn me into a customer. In fact, it does the opposite. It makes me irritated and ultimately makes me unfollow you. Please, please, please, give me something of interest. Give me some new and creative content, and please, whatever you do, create a social media strategy and stick to it. Let’s hope a few of these recommendations help!
1. Understand your audience & build a relationship with them
- If you target men and women 45+ don’t post something about the Kardashians because it’s trending. Get it? Stick to what your audience wants to hear about and build on that. People buy from brands that they like. Use your social pages as a way to humanize your business and interact with your followers. Target the right people with the right message and stay consistent with your messaging.
2. Stick to your goals
- Figure out what your goals are for your social media pages. Is it to interact with your customers (should be)? Is it to drive sales (should be)? Once you have figured out that goal, keep your social voice consistent and don’t steer away. We know it’s tempting to post a picture of your family BBQ but your audience DOES NOT CARE (unless of course you are selling BBQ sauce!)
3. Content is king
- Give me something that is interesting and informative and try to not always push content about your product or service. If every time your business shows up in my news feed, it’s about how great your product is and when it’s on sale, you’ve lost me. Give me more.
4. Listen to your followers
- Listening is a lost art online as well. Some companies get this so right and some, well…this is why we are here for you. Make sure you are listening to both the positive and the negative feedback and are responding to both. Make sure those responses are made in a timely manner and realize that your response will stay on your business page forever! What I’m trying to say is, it’s ok to say sorry if necessary!
5. Review your analytics
- Thank you Facebook for providing such amazing insights into my social media posts. Thank you Google for providing yet another layer of how social plays into my overall website traffic. We appreciate your insightful and free analytics. USE THEM! Understand the posts that resonate with your audience and build off of that.