Keeping Your Website Fresh!
This idea of building a website and forgetting it is definitely old school thinking. Fresh content on your site is becoming just as important as having a user friendly, responsive site for your business. Just as your business changes, the content on your website must also change. Here are a few reasons WHY and a few reasons HOW:
- Our very good friend Google wants you to: Fresh content on your website will improve your search rankings. You don’t have to update content on a weekly basis (unless your inventory moves on a weekly basis) but keeping the content relevant to what people may be searching for will benefit you. As an example: if you were a small boutique selling women’s fashion, with fall approaching, you may want to update your content using terms like “fall, winter, sweaters, must have fall fashion, winter boots, winter fashion for women.”
- Your customers want you to: Keeping your content fresh keeps your customers interested in coming back to your site and seeing what’s new! People are not going to be interested in your brand if you are bland or repetitive.
- Blog: Blogging allows you to keep content fresh without always changing the core message of your website. Optimize all your posts with specific keywords so that the search engines can find the content.Fresh content on your website will improve your search rankings. You don’t have to update
- Social Media: Being relevant and consistent on your social media pages will help with driving attention to your website. Consider having a live social media feed on your website ( ONLY IF you are committed to a great social media strategy) so that your site is constantly speaking to the search engines.