8 Reasons Your Small-to-Medium Size Business Needs Social Media
Does your company have a social media presence? Whether you have nothing at all or have a page or two that you don’t manage, if you aren’t using social media to further your business endeavors, you are missing out on substantial income.
Today’s social media is the playing field for businesses of all sizes, not just the major corporations. Unlike other costly forms of advertising, social media is a level playing field, somewhere that your small to medium business can play among the big kids. All it takes is a little know-how and some time. If you’re not invested in social media marketing, here are eight reasons you need to make this change this year.
1. You Need the Exposure
Social media is where people are. Your customers, your employees, your sales team – everyone is on social media. When you create an effective social media campaign, you instantly increase your exposure.
One of the reasons that social media is so effective for exposure is the fact that people still view it as “social” and “fun,” rather than another advertising venue. We live in the era of DVR allowing us to fast forward commercials and ad blockers allowing us to shut out ads, so people are learning to tune out the advertising efforts of the modern business.
This isn’t the case with social media. Though it is used for marketing by many companies, people still view social media as a social platform. This means they are more receptive to what you are trying to say when you advertise on their favorite platform. This openness helps increase your exposure even further.
2. Social Media Will Increase Brand Recognition
Another reason why you can’t afford to ignore social media is the brand recognition that it brings. Consistently posting on social media and connecting those posts to your overall branding goals will bring better recognition of who your company is, what it stands for and what advantages it offers to your potential market.
Brand recognition is the key to success in a marketplace that is flooded with competition. When people know and recognize your brand, then they will choose you when they need what you offer, rather than your competition. Having a strong, unified presence on social media will help these goals.
3. Social Media Will Drive Traffic to Your Website
Does your business have a website? If it does, then social media is one of your biggest tools in your belt to use to drive traffic to that site. Specifically, social media posts can bring targeted traffic to your site, which is one of the most effective types of traffic available. When you’re bringing people who are already interested in what you have to offer to your site, you are going to see more success.
Well-placed social media posts drive people to your site without your having to pay for leads or beg for traffic. Of course, this requires the strategic knowledge to know how, when and what to post, but the bottom line is you can bring hundreds of targeted visitors to your site with social media.
But that’s not the only way social media helps! Social media also drives your site’s search engine ranking higher. The bots that decide which sites rank highest reward those sites with more traffic. Optimizing your pages then driving traffic to them through social media will skyrocket your results.
4. You Can Build Relationships
One of the reasons social media is so effective as an advertising venue is the fact that it can be used to build relationships with customers. When done well, social media allows you to get in contact with your customer base and see what they are looking for and wanting. It also helps you respond quickly to customers when they have a question or complaint, which helps create a positive image of your business in your customers’ eyes.
An added bonus that small and medium businesses can gain from social media is the insight into what their customers are doing. Read the tweets and status updates from your customers to get a real feel for their needs and their daily lives. This will help you tailor your products and services to meet them where they are.
5. Your Competition Is Doing It (So You Should Too)
In 2015 report, 91 percent of retail brands indicate they are using two or more social media channels. Now, two years later, chances are the number has increased even more. Even if you are not in retail, your competitors are already on social media, and you need to join them or you will lose business to them.
While you aren’t going to run your business exactly like your competition, you do need to pay attention to what they are doing. If something is working well for them, then it’s something you probably need to look into for yourself. If you wait, then you’re going to be playing catch up, and that never works well. Reach your potential customers first by growing a strong, stable presence on social media.
6. Social Media Will increase Your Sales (When Done Right)
Does your business offer a business-to-consumer model? Then consider this fact: 70 percent of business-to-consumer marketers report that they have gained new customers through Facebook. That’s a significant number, and not one to overlook when planning your own marketing campaigns.
Social media gives you two ways to gain new customers and increase your sales. First, it allows you to keep your business in front of your customers at all times. This, in turn, means that people will turn to you when they are ready to make a purchase because your name is current in their minds.
Second, social media gives you chance after chance to provide an incentive for people to buy what you have. Sales, fans-only offers, and introductions of new products and services are easy and simple with social media. The more incentives you provide, the better your sales will be!
7. Social Media Has a Huge ROI
When it comes to advertising, the end goal is always a high return on investment. You spend money to make money, or your business won’t succeed. You need to be investing time and effort in social media because of the high ROI. At its most basic, social media is free. You could, in theory, set up and run your own campaigns for nothing, and any sales you got would be icing on the cake.
Of course, you likely don’t have the time or knowledge to do a campaign justice. After all, you’re busy running your business! Still, the return on investment when you hire a social media management firm is substantial.
Consider this: one click on Google Adwords costs an average of something between $1 and $2. You can get a similar click by boosting a post on Facebook or Pinterest for about a dime. Why would you pay so much more for the same service? You shouldn’t. Also, because people are more responsive to social media advertising than other advertising platforms, the advertising may even be more effective than other platforms!
8. Help Is Available
Finally, if you’ve been putting off starting a social media campaign because of the amount of time and energy it takes, then you have a good excuse. Doing social media well requires a significant amount of time and knowledge about how the different platforms work and what people want to see on them. As a business owner, you frankly don’t have the time necessary to invest in this and keep your business up and running. Adding one more thing to your “to do” list would feel overwhelming. So, you put it off.
The good news is that you don’t have to continue putting this off or find time in your schedule to make it happen. Help is available! By hiring a social media management professional to come alongside you and manage your social media efforts, you can have an effective and efficient social media marketing plan that will work to draw new customers to your business, without a time commitment on your part. Social media professionals know the platforms well and can bring that knowledge to your advertising campaigns to make them effective and streamlined. You just have to sit back and enjoy the benefits as you increase exposure and brand identity!
Have you been putting off social media marketing? Now is the time to embrace it, and with it, embrace future success for your business!